My friend Frank is one of the best apartment buyers I have
ever encountered. Frank was my first multi-unit buyer. Frank loved to buy in SanPedro California
When I was starting in the business in 1998, I ran an ad in
the Daily Breeze saying something about “2 to 20 unit’s, good deals”…Frank
called on the ad, and it turned out to be the best $100.00 dollars I ever
spent. Funny enough, I had just finished a book on real estate sales that emphasized:
“get-em in the car” and that is exactly what I did. Frank did not drive so this
worked perfectly, Frank needed me. We looked at over 20 buildings together and
made a few low-ball offers. Frank is the king of the low ball offer. For any
realtor just starting out this is the fastest way to get a real education,
writing and presenting offers.
After the frustration of endless turn downs Frank called one
day and said a good one just came on the market, let’s roll. This is heaven for
a realtor when you receive this kind of call. Frank had found a 5 unit non rent
control townhouse style building in San Pedro. The asking price was $396,000.
True to form, we made a low offer and ended up paying $325,000. The property
was in a package being liquidated thru a bankruptcy by the builder, poor guy lost
about 10 buildings. If only he could have held on a few more years…but that is
the real estate cycle.
After escrow closed Frank took over the management of the
building. The units were all two bedroom two bath, 1,350 Sq.Ft., with a panoramic
San Pedro
Bay view. As Frank always told me: “Two
bathrooms are the best, because when all the tenants get up early in the
morning and NEED to use the bathroom at the same time, if there is only one,
the tenants will eventually move to a two holer.” A tid-bit of wisdom if ever
there was one.
The rents were $750 per unit when Frank took over. Over the
course of the next year Frank would move the tenants out, paint, carpet and add
ceiling fans with a remote control. Frank felt the tenants loved this type of
fan. Frank would then re-rent the units at $1,200 to $1,400. Of the five
tenants Frank moved out I sold apartment buildings to two and a home to one.
More on that in another blog.
Now this is where the story gets fun, but you have to
understand how the “Gross Rent Multiplier” works. Basically you add up
the annual rent received and multiply by a factor that represents the quality
of the area. In Beverly Hills
the “GRM” might be 14, in San Pedro at this time the GRM was 9. So, Frank was
raising rents from $750.00 to $1,200, increasing the rents $450.00 per month.
$450 x 12 months = $5400 per year. Multiply $5,400 x 5 units = $27,000. Multiply
by the GRM of 9 = $243,000 increase in equity. Frank put down 20%, or $65,000.
This increase in equity represented a 400% return on Frank’s down payment in less
than one year, not to mention the increased cash flow.
At this time Frank owned two other buildings in San Pedro.
There were days when Frank would call me, tell me he re-rented three units at
some increased rental rate, we would do the same math we just did. I would tell
Frank “You made $30,000 today in increased equity!
Frank sold the building about four years later for almost
$700,000, and the buyer got a pretty good deal.
One newspaper ad, one phone call, 4 sales and a lifetime
friend. Ahh, the Serendipity of Real
Estate.
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