Big Frank, the Irish Operator

My friend Frank is one of the best apartment buyers I have ever encountered. Frank was my first multi-unit buyer. Frank loved to buy in SanPedro California

When I was starting in the business in 1998, I ran an ad in the Daily Breeze saying something about “2 to 20 unit’s, good deals”…Frank called on the ad, and it turned out to be the best $100.00 dollars I ever spent. Funny enough, I had just finished a book on real estate sales that emphasized: “get-em in the car” and that is exactly what I did. Frank did not drive so this worked perfectly, Frank needed me. We looked at over 20 buildings together and made a few low-ball offers. Frank is the king of the low ball offer. For any realtor just starting out this is the fastest way to get a real education, writing and presenting offers.

After the frustration of endless turn downs Frank called one day and said a good one just came on the market, let’s roll. This is heaven for a realtor when you receive this kind of call. Frank had found a 5 unit non rent control townhouse style building in San Pedro. The asking price was $396,000. True to form, we made a low offer and ended up paying $325,000. The property was in a package being liquidated thru a bankruptcy by the builder, poor guy lost about 10 buildings. If only he could have held on a few more years…but that is the real estate cycle.

After escrow closed Frank took over the management of the building. The units were all two bedroom two bath, 1,350 Sq.Ft., with a panoramic San Pedro Bay view. As Frank always told me: “Two bathrooms are the best, because when all the tenants get up early in the morning and NEED to use the bathroom at the same time, if there is only one, the tenants will eventually move to a two holer.” A tid-bit of wisdom if ever there was one.

The rents were $750 per unit when Frank took over. Over the course of the next year Frank would move the tenants out, paint, carpet and add ceiling fans with a remote control. Frank felt the tenants loved this type of fan. Frank would then re-rent the units at $1,200 to $1,400. Of the five tenants Frank moved out I sold apartment buildings to two and a home to one. More on that in another blog.

Now this is where the story gets fun, but you have to understand how the “Gross Rent Multiplier” works. Basically you add up the annual rent received and multiply by a factor that represents the quality of the area. In Beverly Hills the “GRM” might be 14, in San Pedro at this time the GRM was 9. So, Frank was raising rents from $750.00 to $1,200, increasing the rents $450.00 per month. $450 x 12 months = $5400 per year. Multiply $5,400 x 5 units = $27,000. Multiply by the GRM of 9 = $243,000 increase in equity. Frank put down 20%, or $65,000. This increase in equity represented a 400% return on Frank’s down payment in less than one year, not to mention the increased cash flow.

At this time Frank owned two other buildings in San Pedro. There were days when Frank would call me, tell me he re-rented three units at some increased rental rate, we would do the same math we just did. I would tell Frank “You made $30,000 today in increased equity!

Frank sold the building about four years later for almost $700,000, and the buyer got a pretty good deal.

One newspaper ad, one phone call, 4 sales and a lifetime friend.  Ahh, the Serendipity of Real Estate.

Steve Nauert Ca. Real Estate Broker

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